Definition of A&R?A&R symbolizes Artists and Repertoire. A&R representatives are responsible for talent scouting and overseeing the artistic continuing development of artists. In addition, they behave as a liaison between your artist and the record label or publishing company.
A&R reps spend the majority of their time enjoying music, scouring clubs, watching social media, reading music blogs, checking metrics, and tracking industry buzz hunting for promising new musical talent. In addition, they depend upon an evolving understanding of current music tastes and industry trends to discover talent with more potential of commercial success.
However, A&R roles vary depending on the size, structure, and budget of an increasing label or publishing company. Traditional A&R responsibilities involve signing a performer, guiding their subsequent career, artist development, and representing their interests from the label. A&R duties also can include organizing promotional and marketing efforts, supervising your entire recording process, finding musical collaborators, offering creative input, and more.
A&R departments have long served as being the music industry's tastemakers and the gatekeepers of record labels. This notion continues to be true today, despite significant shifts inside the record companies the result of digital time.