Monday, August 5, 2019
Reasons why you should not change the band nameRe-branding your music? It is something consider carefully.
When companies change their names, they might spend years sometimes finding out tips on how to still do it, dealing with consultants, running every decision top to bottom this company ladder, mustering their armies of designers, developers, copywriters, and marketers.
Meanwhile, you're an army of one. Or maybe when you have a band you're an army of four or five.
Without a large team (and even WITH one) re-branding is hard. Companies risk losing brand loyalty and causing customer confusion. Musicians, in ways, risk the same things.So you could possibly shouldn't improve your artist name!