Why is social media perfectly built for this?Social media was created and programmed for social sharing. People who utilize social media on a daily basis plan to be relevant and want to share their interests and lives with their personal networks.
Moreover, social media encourages video and images together with the text. Posts designed to use images or video get additional exposure than text-only posts. Incorporating a lot of these visual content into the press release posts can actually help your press release find more exposure, but utilizing video can bump your “press release game” into another hemisphere.
Encouraging people to share your content works really well on social media.The “share” buttons and “retweet” choices are built in to most of the platforms. Of course, you need to make sure to are creating engaging, “shareable” content to obtain those shares!
Promoting your content on social media can enhance the exposure even more than simply posting and asking individuals share. With even a smaller investment and some study into the targeted sell for that post, you can find a larger audience and much more exposure for ones press release.
Occasionally, your press release's call-to-action can be created into buttons on social media which makes it easier for people that you follow through the loop you'd like them to take.
Finally, social media takes your press release to another level since it gives extended life to your press release content. When you post about this, your content can handle a lifetime of a unique and find more exposure with little effort on the part. After you've thought i would begin to use pr announcements with your marketing plan and you have included your social media with your press release distribution plans, then you're ready start trying the way utilizes you, your audience, with each platform you're on.