This guide is a labor of love for us here at LinkedIn. We created it to be a one-stop shop for everything a marketer needs to know about getting the most value out of LinkedIn for themselves and their company. It’s not just an instruction manual, but a strategic guide with lots of input from top thought leaders and LinkedIn marketing experts combined with the expertise of the LinkedIn Marketing Solutions team.
And it’s all about how to truly tap into the potential and power of social media marketing. That’s because social media marketing is no longer a nice-to-have. It’s a necessary part of a successful integrated marketing approach for driving awareness, leads, and ultimately revenue.
We call this the guide for sophisticated marketers because we feel it’s time to take social media marketing to the next level, moving beyond theory to enlightened practice. It’s time to get real results with your social marketing, and this is the guide that will help you.