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Wednesday, October 31, 2012

Use Your Press Release as a Means of Targeting Customers

Most business use a business plan as a means of targeting customers and developing a strategic system of making contact with customers and presenting their business. Business plans also offer a means of reaching customers and showcasing your product. Although they are frequently used by businesses, press releases can be just as effectively used as a means of targeting customers by businesses who want to make a significant impact within their target markets. Businesses very often first establish a relationship with the customer through emailing, mass postal mailings, direct contact and phone marketing. Then, after a first response relationship has been established, they will continue to deluge them with their product and service offerings and pitch to them through these means.

Although there are various tools that can be used to contact customers, a very powerful and effective tool used for targeting customers is by using the press release. The press release offers succinct company information, news on the company, the latest developments and changes within the company's leadership. Although most businesses do not think of press releases as being a targeted marketing strategy tool, if properly used, it can be quite effective as a means of targeting customers.

Once you have determined for your business what and who it is that you want to reach in any marketing campaign, you must then decide what the message is that you want to convey to that particular niche market. Again, here is the time to customize your message and make it fit the target customers that you are trying to reach. A generic pitch will not suffice since press releases are specifically about a particular topic, event, person or development. In addition, since press releases are usually customized campaign tools, your company should take great care to be sure to also customize any appeals and/or contacts that you have with target customer's while offering them your services. In other words, change things around so they do not all look the same. Customers do not want to read the same press release numerous times on different sites. Strategically change the wording or the flow of the press release to give a feeling of fresh, custom content. If your target customers are of a certain genre or have a particular lifestyle or personality, you can amend or personalize your press release to appeal to that sect of customers. Within the press release, it is essential to target the niche market's particular appeals. Determining your niche audience and your customer base are essential in planning how to target customers for your business.

Where do your press releases appear? Are they strategically planted in locales and places where they will receive the maximum exposure or are they selectively chosen to appear in certain places at certain times to a certain sect of individuals? Whatever the means of targeting customers is used by a business, the use of a press release in any instance is sure to garner the customers that fit your business mold and synchronize with your niche market.

by
http://www.pressabout.com
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Shop 3, 1000-1008 Pittwater Road, Collaroy, NSW 2097, AUSTRALIA

Tuesday, October 30, 2012

Today'S Top Links 20121030

#Music:
Horror Movies That Inspired Songs

#Guitar:
How to Play Blues Guitar
#Guitar:
Learning the Notes: Free & Easy Guitar Lesson
#Guitar:
Recording Electric Guitar Amp - pureMix Online Tutorials: Mixing, Recording, Producing & Mastering Music

#Music production:
The Zombie Apocalypse: Behind The Screams

#Photography:
Sports Car Cityscape Photography Setup
#Photography:
Cover Shoot for Fashion Magazine
#Photography:
Professional Tennis Photography Tips
#Photography:
What I Learned from Meeting Bruce Gilden

#Photoshop:
30 Photo Effect Photoshop Tutorials Every Designer Will Love
#Photoshop:
Cross-processing: a simple but effective way to get this classic effect in Photoshop
#Photoshop:
Photoshop Tricks Tutorials and C-Walk Tutorial (watch tv and learn)
#Photoshop:
RedGage Free Foto Fix Faerie
#Photoshop:
Sketching the Human Form in Photoshop
#Photoshop:
If I Were a Video Game Character – Silent Sunday
#Photoshop:
Secrets: Geometry options in Ps and pse
#Photoshop:
40 Handy and Free UI Kit PSDs for SmartPhones
#Photoshop:
Ultimate CSS Gradient Generator - ColorZilla.com
#Photoshop:
Create a Stitched Denim Text Effect in Photoshop (tutorial)
#Photoshop:
Create a Shiny, Gold, Old World Text Effect in Photoshop (tutorial)
#Photoshop:
Create a Glass Text Effect in Photoshop Using Layer Styles (tutorial)
#Photoshop:
DOWNLOAD An Idiot’s Guide To Photoshop, Part 3: Pro Tips (also for non-idiots)
#Photoshop:
Create a Futuristic Translucent Interface in Photoshop

#SocialMedia:
8 Tips on how to Increase Retweets on Twitter
#SocialMedia:
5 Link Building Tactics That No Longer Work
#SocialMedia:
How to Create a Successful Visual Social Media Marketing Campaign: Case Study

WoW (Words of wisdom the world is waiting for ;-)
If Donald, the trumpet, will give me 5mio I would photoshop any certificate he wants.

Don't say to a girl "let stay friends". Surprise her with "your trial period has expired".

Trusting in action is better than trusting in words.

Monday, October 29, 2012

Today's Top Links 20121029

#AfterEffects: Python installation
#AfterEffects: Python Tutorial
#AfterEffects: An Introduction To The RED Scarlet And Epic
#AfterEffects: Video Production Pack Element 3D Version
#AfterEffects: Create and integrate complex 3D animations into live footage without leaving After Effects
#AfterEffects: Quick Sketch – Free After Effects Template CS4 / CS5
#AfterEffects: How To Use The Amazing Free New Preset “Cover Flow”
#AfterEffects:
Tutorial: After Effects CS6 3D Camera Tracker

#Guitar: Top 10 Basslines Of All Time
#Guitar: Mixing Guitar Scales - Part 1 | Lessons @ Ultimate-Guitar.Com
#Guitar: Guitar Gym - Guitar Lessons - Chris Buono - TrueFire
#Guitar: shredding the G #guitar #music #ibanez #girl
#Guitar: Pentatonic Lesson | Lessons @ Ultimate-Guitar.Com
#Guitar: Greatly Improve Your Technique With String Skipping
#Guitar: For Beginners: How To Begin Soloing And Write Your Own Stuff
#Guitar:
The 10 Most Gruesome Legends in Classic Rock (And if They’re Really True)
#Guitar:
Rocktober: The Science Behind Modern Rock

#MusicProduction: Free Clown Horn Sound Effect
#MusicProduction: Free Crazy Telephone Dial Sound Effect
#MusicProduction: Quick Tip: 5 Ways To Stay Organized In The Studio
#MusicProduction: Native instruments massive synth presets
#MusicProduction:
Free Evil Laugh Sound Effect (get ready for Halloween)
#MusicProduction:
Halloween | Free Sound Effects

#Photography: A Humble Wall as a Portrait Photography Studio
#Photography: How to Photograph a Drummer: Behind the Scenes –
#Photography: Alfred Stieglitz: Photography as Art
#Photography: Portrait Studio Lighting
#Photography: Choosing Lenses: When to Use Which Lens and Why
#Photography: Capturing Birds in Flight
#Photography: How did the photographer get that shot? Rock Climbing –
#Photography: What You Need to Know About JPEG Files
#Photography:
Using Gels to Change Portrait Background Colors
#Photography:
Surreal Portrait Photography
#Photography:
How to Photograph Markets

#Photoshop: The Work of Staudinger-Franke

#Writing: Informational Interviews
#Writing: 20 Synonyms for “Shortage”
#Writing: Connotations of 35 Words for Funny People
#Writing:
50 Slang Terms for Money (i prefer the bucks before the terms)

WoW (#WordsOfWisdom the world is waiting for ;-)
Love is the only thing that doubles when you share it.

I try to speak in good language and avoid bad words. Except something does not work on my sh.. f... computer grrrrr hmpf aaargh

Sweets are good, specially when they are female.

Like sex more than music? No, it's the same level. (and I hear music every day)

Sunday, October 28, 2012

Today's Top Links 20121028

#AfterEffects:
Paste Multiple Keyframes
#AfterEffects:
True Comp Duplicator
#AfterEffects:
After Effects Tutorials
#AfterEffects:
Learn the Essentials of Trapcode Particular (from snowstorm to explosion)

#Music:
Tips And Tricks: Composing | Lessons @ Ultimate-Guitar.Com
#Music:
Excerpt: The Beatles on the Road to 'Magical Mystery Tour'

#Guitar:
How To Practice Away From The Guitar
#Guitar:
Brush Up on The Beatles' Gear and Learn Their Most Popular Songs
#Guitar:
Progressive Rock Guitar Bible Guitar Sheet Music Tab
#Guitar:
How To Get The Perfect Tone (What You Don’t Know Could Be Killing Your Playing)
#Guitar:
Amazing Rare Footage: Jimi #Hendrix Jamming Acoustic Version Of “Hound Dog” Backstage 1969 (oh, Jimi played so much)
#Guitar:
Learning the Notes: Free & Easy Guitar Lesson
#Guitar:
Guitar Tricks and Tips
#Guitar:
50 gorgeous guitar chord shapes
#Guitar:
How to Play Blues Guitar
#Guitar:
How to Play Guitar Barre Chords for Beginners - Yahoo! Voices -
#Guitar:
Beginner Guitar: How to Play Basic Minor Chords - Yahoo! Voices -
#Guitar:
A Lesson on How to Play Guitar Scales - Yahoo! Voices -
#Guitar:
Beginner Guitar: Learning Basic Major Chords - Yahoo! Voices -

#Music production: Hammer sound - download sounds and soundfonts for free (i have purchased the 10 cd collection - and feel good)
#Music production: Download 36 guitar soundfonts for free (i downloaded right now, will test the sound in a few days)
#Music production:
Designing a Modern NI Massive Trance Lead - Native Instruments (tutorial)
#Music production:
4 Unusual Recording Techniques for a Smoother Session

#Photography:
New: The Long Exposure Guide
#Photography:
Beauty Lighting for Soft Portrait Photography
#Photography:
Using Composite Photography to Capture Fierce Animal Ads –
#Photography:
Preparing your Model and Background for a Successful Composite

#Photoshop:
Underwater Photo Action For Photoshop (Photo-Effects)
#Photoshop:
A Collection of Retro and Vintage Patterns for Photoshop
#Photoshop:
Create a Minimal WordPress Theme in Photoshop
#Photoshop:
Faking It: A Visual History of 150 Years of Image Manipulation Before Photoshop
#Photoshop:
Apply a "Pinch Curve" to Tighten a Layer Mask
#Photoshop:
Free Photoshop Lightning Brushes
#Photoshop:
Creating a Lensbaby Effect with Photoshop Elements
#Photoshop:
Photoshop’s Free Transform–one stop ‘Shopping!
#Photoshop:
Get the cross-processed look in Photoshop
#Photoshop:
How to create image inside text effect in Photoshop?
#Photoshop:
Free PSD Websites Navigation Menus For Download
#Photoshop:
Adobe Photoshop Secrets: How to Invert Vector Mask in Photoshop
#Photoshop:
Cartoon Yourself – Easy Steps to Transform Your Photos into Cartoons
#Photoshop:
Download 20 Awesome Textured Photoshop Brushes (yet another brushes… for bokeh and ribbon)
#Photoshop:
Crop Until You Drop

#SocialMedia:
6 Free Mobile Apps to Enhance Your Social Media Marketing

#Writing: Who Is in Charge of Language?
#Writing:
How to Write a Summary (very important if you write your own press release. Also see "press releases" )

WoW (Words of wisdom the world is waiting for ;-)
Big mistake thinking "I don't need to write that down, I will remember that"

New day now. Starting a new episode…

My new video to the song "Why" is finished and online. It is a video made of photos.

Saturday, October 27, 2012

Musicvideo "Why" by ViennaCC published

Why is a very Beatles-soundalike song, but with modern sounds. The story is simple: "Why didn't you reply to me". I remember in DOVUM Studio, when I was working on the arrangement. I wanted something close to 60s, but not too close. There must be a strong bass like a excavator. I like it that way. A bass is something you feel in your hiny.

When I made the percussion section I added a filter effect on it. It should not sound too natural like in the 60s. I think the drums and bass together with that percussions work well. The bridge before guitar solo sounds great.

When recording the guitarsolo it was about 2am in the morning. The gag is a conversation between two guitars. And that refers to the singing where also is a conversation between solo singing and chorus.

The melody is quite simple and - hopefully - easy to remember and sing along with. To make it more interesting I made one refrain with echoed keyboard, a variation.

I also work as photographer. So I got the idea to take a few photos of the last months (and years) and to compile it to a photoshow in film-format.

The interesting thing is, that YouTube-analytics show the strongest response from Germany (I thought, this is a hiphop land), Israel (!) and USA.

Click here to read lyrics of song "Why"



See musicvideo "Why" on YouTube

Friday, October 26, 2012

Today's Top Links 20121026

#AfterEffects:
How To Use The Amazing Free New Preset “Cover Flow”
#AfterEffects:
Creating 3D in After Effects: Element 3D
#AfterEffects:
Quick Sketch – Free Template CS4 / CS5

#Music: Epic Frequency Turns Sound Into Art (turn your wave into a picture and post it on the wall in the living room)
#Music:
Free MP3: JAN's 'How To Beast'

#Guitar:
Putting The Lie To Claims About Tube Amps
#Guitar:
Most efficient way to learn scales? : Guitar
#Guitar:
Video: Don Felder "Hotel California" Lesson

#Music production:
Recording Vocals in a booth – Strategy from the front line

#Photography:
Cityscape Rooftop Timelapse Captured in Toronto, Canada –
#Photography:
20 Helpful Items for Landscape Photography
#Photography:
Getting to Know Your Lenses
#Photography:
Meet Memoto: The Discreet Camera That Records Your Life In 30-Second Intervals - (uh, sounds like big brother)
#Photography:
Hidden Camera Mirror Photo Trick (Photoshop) » Expert Photography

#Photoshop:
5 Photoshop Setup Tips
#Photoshop:
How to Create a Surreal Scene Full of Life in Photoshop
#Photoshop:
An Easy Eye Enhancing Tip - TipSquirrel
#Photoshop:
Photoshop Masking & Compositing with Natasha Calzatti -
#Photoshop:
Create an Ice Cream Type Treatment in Photoshop
#Photoshop:
How to Create a Dynamic Composition in Photoshop?
#Photoshop:
30 Best Photoshop Tutorials And Brushes For Water Effect
#Photoshop:
Photoshop tutorial: Give a portrait a cosmic makeover - Digital Arts
#Photoshop:
Secrets: Quick measure and change object sizes in Photoshop

#SocialMedia:
10 Ways to Grow Your Facebook Following

#Writing:

WoW (Words of wisdom the world is waiting for ;-)
moment flies like arrow, fruit flies like banana

Did you ever laugh about jokes in the internet. Me not. Smiling yes. But not more. Why laugh? Nobody's watching me.