IntegrationIn past times, content marketing efforts for the most part companies have already been essentially, though often unintentionally, segmented. Emails ran out to the email list, posts were published on the blog, and social media posts were created and published. However, competition is now fiercer on social media.
Instead of having the capacity to capture audience attention having a single occasional post, it's important to provide but not only exceptional content but the full customer experience. This means integrating your posts efforts. Devise strategies and goals that support cross-marketing your content. Your audience can connect with yourself several different channels but still receive the identical quality experience.