Whether you like it or not, the social media are today part of everyday life as a musician. Probably the most important platform at the moment is one that has long enjoyed a reputation not to be particularly relevant to musicians: Instagram. For many Insta is nothing more than a place for self-acting selfies and trivial videos. That may even be true, but then it is simply a reflection of our time. The fact is, Instagram has extremely active users, is growing constantly and quickly and is especially popular with younger users who turn their backs on Facebook more and more. This is to be accepted and you must try to use Insta for its own purposes and not just as a social media tool, but as a marketing tool. Finally, Instagram is a tool for musicians to build a personal and emotional relationship with their fans, sharing them with (artist) life through photos and videos.