This often requires new skills for all photographers that don't necessarily fall under the realm of what one may think of when they believe of becoming a professional photographer.
Make A Representative PortfolioAssuming you realize your craft well enough and have place in your practice becoming a talented photographer, you most likely already involve some decent shots to put in your professional portfolio. Here are a few pointers to make sure your portfolio is as effective that you can:
Only put your best images in the portfolio. When you're going during your shots, rate your photos and only are the shots that receive the very highest rating. Be ruthless. The theory is to only show your very best work, leaving potential clients to think every shot you take is excellent. Update your portfolio regularly. Don't just produce a portfolio and just forget about it. As your skills improve and you begin taking better shots, grab a number of the old shots and replace them with the new shots. Ensure the photos are relevant. When you have a portfolio chock saturated in landscape photographers, it could be pretty difficult to convince someone you can shoot an event as well. Your portfolio should consist of images which are from events. If you want to enter a particular niche of event photography (i.e. concert, bar and bat mitzvahs, etc…) try to populate your portfolio with images taken at those types of events. It's important to take your portfolio seriously if you want to manage to stand out of the pack. You may even consider sending it to a specialist event photographer whose work you want to see if they'd be willing to complete a portfolio review of your work. This really is typically an excellent investment as it allows you to learn a couple of pointers to improve your work, but additionally help establish some nice industry connections with trusted professionals.
NetworkingSpeaking of making industry connections, networking with other event photographers locally could be a good way to find some nice gigs either as an additional shooter or whilst a referral from an established event photographer who has an excessive amount of work and needs to offer some away.
Experting MarketingRegardless of which kind of professional photography business you are considering setting up, it is 100% essential you either involve some marketing chops of your own or you are capable to hire someone to aid with it. You can be the world's greatest photographer, but when no one knows who you are if you're offered to shoot events, you will never get yourself a gig. Period.
If your photos are good, your portfolio will speak for itself – but it's up to you to attract an audience.