The Relevancy Group conducted the following research in the Spring of 2015
and focused on marketing organizations classified as mid
between one hundred and a thousand people and operate exclusively in the
United States. The findings highlight that email marketing remains the most
effective channel in delivering revenue to multichannel marketers, but that
connected marketing organizations that effectively leverage cross channel data
can drive over twice the return of those that do not. Email effectiveness remains
strong, but the connected marketing organization fuels real growth.
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