Parents say: match with the majority. Marketing manager say: be individual. Philosophs say: be you. Now what is the best concept? Be you, just as individual like the majority?
Die Eltern sagen: Nimm dir ein Beispiel und sei wie die anderen. Marketingleute sage: sei individuell. Philosophen sagen: Sei du selbst. Was also ist der beste Weg? Sei du selbst und zwar so individuell wie die Masse?
Since cavemen banged two sticks together and called it music (just a guess), there have been an unlimited number of ways to promote the music of a solo artist or band. Some are very creative and effective, while others are...lets say, a little less effective (cavemen were terrible promoters).