Thursday, December 10, 2015

Report: Demand Generation 101: A Marketer’s Guide to the Tools & Tactics that Drive Engagement & Pipeline

Demand generation can be a tricky term for marketers. Different people define it in different ways, and many see it as pretty much the same thing as lead generation: the process of attracting prospects, identifying them, and moving them into an organization’s sales funnel.

Today, however, demand generation is actually a much bigger and more important concept. A modern demand generation program doesn’t just generate leads; it creates higher quality leads, accelerates and converts those leads more effectively, and ultimately turns more of those leads into revenue.