Thursday, November 19, 2015

Report: How to Map Your Content to Unpredictable Customer Journeys

Companies are required to budget for content just as they did their lobby. That’s proving difficult as companies attempt to attribute revenue directly to each piece of content produced. Content marketers struggle to determine what to write, when to write, how often to write, and where to promote the content. Are we going about this the wrong way? Evidence may show that we are.