Friday, October 23, 2015

Forbes Inside: Customers for life - Technology Strategies For Attracting Customers

Contents
2 Foreword
3 Introduction
4 Key Findings
6 Understanding the Strategic Value of Lifetime Customers
9 Q&A: The Value of a Customer
10 An All-In Strategy for Better Customer Experience
13 CASE STUDY: Polaris Industries: An Integrated Approach to Customer Excellence
15 Single View of the Customer
17 CASE STUDY: Expedia Drives Repeat Behavior With Enhanced Technology and Customer-Experience Strategies
19 Delivering on Personalization
20 Conclusion and Recommendations
22 Methodology and Acknowledgments