Tuesday, April 15, 2014
If you know what you want, then go your way. If not, stay where you are and enjoy it.
by Heinz RiemerThe study
by R. Scott Hiller and Jin-Hyuk Kim
says that publishing music on YouTube decreases album sales. This analysis is based on numbers from 2009 when YouTube had to remove content of major label Warner. After Warner content disappeared from YouTube album sales increased. The difference is about 1mio USD per album per year and 40 mio USD per year for Warner.
Top album sales dropped 10,000 pieces a week (one album!) after publishing music on YouTube.
I think the reason is that there are tools to convert YouTube to MP3.
Here some links of tools (most are online tools to convert YouTube videos to MP3):
"Online Music, Sales Displacement, and Internet Search: Evidence from YouTube" (PDF): http://jindal.utdallas.edu/som/files/CAPRI_working_paper_13_2.pdf
CENTER FOR THE ANALYSIS OF PROPERTY RIGHTS AND INNOVATION: http://de.scribd.com/doc/216999608/CAPRI-Working-Paper-13-2