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Saturday, January 26, 2013

20130126 First day @ MIDEM

MIDEM is a annual event in Cannes / France in January. Stands from more than 70 countries, Austria included, can be visited, speakers can be heard. A four day event
"for networking, deal-making, learning and concert. MIDEM is the place where music makers, cutting-edge technologies, brands and talent come together. Commenting on the 6,400 attendance, 7% down on 2012, MIDEM director Bruno Crolot noted, attendance this year reflected the current difficult economic climate in certain parts of the world, continued uncertainty as the music industry reinvents its business models and a tightening of public-spending budgets which has impacted on certain national pavillons..." (Source: MIDEM press release).
By the way, also seen there opera star Christa Ludwig.
Austria is present at MIDEM

Julia Nunes, a US singer, spoke about her carreer. 50mio views on YouTue is impressive. Though, or maybe because, she plays an unusual instrument, the ukelele. I asked her about her social media activities and she replied that she is active on the main platforms like facebook, twitter,instagram and tumblr.

At noon I went to MIDEM business center for going online and write text about MIDEM.
Sitting at the business center at MIDEM. Working online till next event.
Have a break, looking at seashore

in the mirror window at MIDEM

At the Conference room Vivien Lewit from YouTube announced new features on YouTube like integration of new platforms and talked about cooperation and partnership. One question was about financing content. Youtube replied, that youTube is a platform and not sponsoring any content. I think with 70 hours content uploaded hourly YouTube has no need for financing content.

At the Basque stand I talked to Aleia. Interesting that this stand is seperated from the Spain stand. Well, proud people from the north of Spain. I took a sample cd with Basque music.
I collected cds from many countries like Finland, Taiwan (together with green beans), Spain, Sweden, Malaysia, Switzerland (and Swiss chacolate), Austria. Russia presented classical music, but I took Russian chocolate (It's only Russian chocolate, but I like it, like it, like it).


Aleia from Basque land / Spain presenting proudly the BASQUE music


Also seen at MIDEM: Ford and Mini. Say what? I would expect these companies in Detroit, but not at the MIDEM in Cannes. Automobile company Ford showing new electronics and music devices in the Ford car. A representant told me, when he was young he was so impressed by Knight Rider. And now Ford has implemented a music station in the automobile that can be controled by a watch on the wrist.He showed me a James Bond-like watch controlling a music player. I asked him if he has the Licence to Kill. "No", he replied, "and I don't need it."

And there was a silver Mini Cooper with interesting reflections on the auto lacquer.
A Mini car with Wow-effect


I found an interesting article in the Billboard. Why Are You Going To MIDEM? by Ed Christman saying: The conference's shrinking attendance reflects the consolidation of the business but also sharpens its focus on new ideas. Ending up that the MIDEM is underestimated as a forum for exchanging ideas and experiences. He concludes with some wise words: If I have a penny and you have a penny and we exchange them, we each still have a penny. But if we exchange ideas, now we each have two ideas.

Scott Perry talking about social media platforms

In the evening there was the event "NRJ Awards". NRJ is a french radio station. When I passed the Palais des Festivals the crowd started to scream. There was a boygroup on the red carpet covered stairs. I did not know the boys but a girl told me, it is "Matt Pokora", a french group, famous in France. Some kids climbed up a fence to see their stars.
even dogs are fascinated by music

NRJ Music Awards at Palais de Festivals
Hotel de Ville

Bus terminal at Hotel de Ville
 

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