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Sunday, October 27, 2013

#SocialMedia: The Myth Of Social ROI - Business Insider

Companies Are Starting To Drop The Idea That They Can Track Social Media's Dollar Value
Many brands are moving away from metrics that purport to measure ROI on social media.
They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked indicators that gauge secondary effects, such as financial return.

#SocialMedia: The Myth Of Social ROI - Business Insider

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