Press releases can be submitted to more than newspapers and magazines, take a little time to research local places where your press release is likely to get attention. Beyond major daily newspapers in your area, business specific publications and local publications designed specifically for a particular interest should be considered. Web sites that cater to your industry are also great places to send press releases, as are blogs and online magazines and webzines.
Save time when submitting press releases by creating a list of publications that you are interested in sending your press releases too. Adding in the contact information of the editor, and creating on a spreadsheet can help you keep organized. This can also be helpful if you decide to outsource the writing of your business press releases to a local writer who specializes in creating press releases.
Patience is the key to getting attention with your press releases. Though the first few press releases may get a little attention, longevity and consistency will help a publication become more familiar with what your company offers and as your brand becomes noticeable, a press release is more likely to get used.
Increase the chances of your press release getting the attention you want by using online press release wires, they offer access to a larger group of journalist. By putting your press release online, it can also get indexed by search engines offering an unlimited source of advertising for your business. An individual searching for a product or service online that comes across your press release is more likely to follow the link and check out your site.
Once your company has written a press release and published it online, hold on to it. Press releases can be added to press and electronic media kits to offer more information about your business; they can also be added to your Web site. By having press releases on your site, current clients can review your business accomplishments, gain more information about your services and take your company more seriously.
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